NewSee exactly how visitors interact with your website
Turn clicks, scrolls & sessions into more leads
Discover what your visitors click, where they stop scrolling, which forms they abandon, and what's preventing conversions. Watch real user sessions, identify friction points, and let AI recommend improvements that increase leads and sales.
- No credit card required
- Install in minutes
- AI-powered insights
Visualisation
Device
Click heatmap · where attention lands
Warm zones are the most-clicked regions. Rings mark rage clicks.
Behavioural analytics
Stop guessing. Start seeing.
Traditional analytics tell you what happened. LeadX HeatMap shows you why it happened.
Watch real visitor sessions, visualise click behaviour, measure scroll depth, analyse form interactions, and uncover the hidden issues costing you leads every day.
Traditional analytics
Bounce rate68%
Avg. session41s
Exit page/pricing
Tells you the number. Not the reason.
LeadX HeatMap
Visitors never reach the CTA
146 rage clicks on a static image
66% abandon at the phone field
Tells you what to fix, and where.
Core toolkit
Click heatmaps
See exactly where visitors click the most, and identify your highest-performing buttons, links, images and calls-to-action.
Scroll heatmaps
Discover how far visitors scroll before leaving your pages, and position your most important content where it actually gets seen.
Session recordings
Replay real visitor sessions to understand every click, movement, scroll, hesitation and exit.
Mouse movement tracking
Visualise cursor activity to identify which areas attract attention and which sections visitors ignore completely.
Form heatmaps
See how visitors interact with every field in your forms, where they hesitate, and where they abandon the submission.
AI website insights
Intelligent recommendations that help improve the experience, lift conversion and generate more qualified leads.
CRM connected
Built for lead generation, not just analytics
Unlike traditional heatmap tools, LeadX HeatMap is deeply connected with your CRM and Lead Management system. Know exactly which pages, buttons, campaigns and user behaviours generate real revenue.
01
Website visit
Source, campaign, device
02
Page interaction
Clicks, scroll, cursor
03
Form engagement
Field-level friction
04
Lead capture
Straight into the CRM
05
Sales pipeline
Stage and owner
06
Closed deal
Revenue attributed back
Every stage is attributed back to the first clickWebsite visit → closed deal, one timeline
The full set
Powerful features
Nineteen capabilities in one platform — every one of them wired into your CRM and lead pipeline.
The five highlighted are the headline capabilities.
- Click Heatmaps
- Scroll Heatmaps
- Session Recordings
- AI UX Recommendations
- CRM Integration
- Attention Maps
- Form Analytics
- Conversion Funnel Analytics
- Visitor Segmentation
- Campaign Performance
- Website Performance Reports
- Rage Click Detection
- Dead Click Detection
- Lead Journey Tracking
- Automation Ready
- Landing Page Analytics
- Traffic Source Analytics
- Mobile & Desktop Heatmaps
- Mouse Movement Tracking
AI conversion analysis
AI that finds hidden conversion problems
LeadX AI continuously analyses visitor behaviour and automatically identifies opportunities to improve your website — then recommends exactly what to improve.
AI can detect
- Visitors ignore your primary CTA
- Important content appears too low
- Forms are too long
- Buttons look broken
- Users repeatedly click non-clickable elements
- Mobile visitors struggle with navigation
- Specific pages cause high abandonment
- Campaign traffic converts poorly
Only in LeadX
Exclusive features you won't find anywhere else
Flagship
Lead Journey Replay
Open a CRM lead and instantly watch the exact website session before the lead converted. No stitching tools together, no guessing which visit mattered.
CRM Connected Analytics
Every visitor interaction connects directly to your LeadX CRM — complete visibility from first click to closed deal. Off-site conversions count too: phone, WhatsApp and email clicks are recorded as smart events, and they appear in no form report anywhere.
Form Intelligence
Identify which fields create friction and optimise your forms for higher completion rates.
Revenue Heatmaps
See which pages, buttons and campaigns generate actual revenue — not just clicks.
AI Conversion Assistant
Automated recommendations that help improve conversion rates across your website.
Visitor segmentation
Understand every visitor
Discover exactly how different audiences interact with your website — then compare any two segments side by side.
DesktopMobileTabletBrowserCountryCityTraffic sourceCampaignLanding pageReturning visitorsNew visitors
Who it's for
Perfect for
Marketing agencies
Small businesses
SaaS companies
E-commerce stores
Local businesses
Service providers
Enterprise teams
Education
Healthcare
Real estate
Setup
Install in minutes
Getting started is simple — four steps, no developer required.
1
Add your website
Add your website to LeadX.
2
Install the script
<script src="cdn.leadxforms.com/hm.js"></script>Install the lightweight tracking script, or use the LeadX WordPress plugin.
3
Start collecting
Start collecting visitor behaviour instantly.
4
Optimise & convert
Optimise your website with AI insights and convert more visitors into customers.
The short version
Why businesses choose LeadX HeatMap
AI-powered website analysis
Session recordings
Click & scroll heatmaps
Advanced form analytics
CRM connected visitor tracking
Lead journey visualisation
Privacy friendly
Fast & lightweight
Real-time insights
Built for lead generation
FAQs
Frequently Asked Questions
Where visitors click, how far down each page they scroll, where their cursor moves and lingers, which regions of a page get attention, and how they move through your forms field by field. It also flags rage clicks and dead clicks — repeated taps on something that does nothing — and keeps a journey for each anonymous visitor across their visits.
Analytics tells you the number; a heatmap tells you the reason. A 68% bounce rate on your pricing page does not say that four in five visitors never scrolled far enough to see the button, or that 146 people kept clicking an image that was never a link. HeatMap shows you the behaviour behind the metric, on the page itself.
Add your website in LeadX, copy one script tag into your site's head, and data starts arriving. There is a WordPress plugin if you would rather not touch the theme. No developer is required and nothing needs to change about how your pages are built.
The script is held to a 15 KB gzipped budget, and the build fails rather than warns if it goes over — the limit is enforced on every release, not aspired to. It loads asynchronously, so it never blocks your page from rendering.
It is built that way. Form values are masked in the browser before anything is sent, tracking stops at submission, visitor IP addresses are anonymised, and a visitor is identified only by a random ID such as c71a8f2e — no name, no email address. Journeys are purged on your plan's retention clock rather than kept indefinitely. You should still configure it to meet the privacy and consent rules that apply to you.
Yes. Heatmap Comparison puts two pages, or two time periods for one page, side by side so you can see what a redesign actually changed. How many comparisons you can keep depends on your plan.
Yes, and this is often the number people are most surprised by. Smart Events records phone, WhatsApp and email clicks — off-site conversions that appear nowhere in your form data. Businesses regularly find more enquiries going to WhatsApp than through the form they were measuring.
Not yet. Session recordings, AI website insights, the AI conversion assistant, AI UX audits, automation and full CRM conversion attribution are on the roadmap and marked coming soon wherever they appear on this page. Everything not marked that way is available today.
Turn visitor behaviour into business growth
Stop relying on guesswork. Understand every click, every scroll, every form interaction and every conversion — then improve user experience and generate more qualified leads with AI-powered behavioural analytics.
- No credit card required
- Install in minutes
- AI-powered insights
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